// productivity software, built in London
Most productivity apps are designed to keep you in the app. Badges, virtual pets, XP, skill trees, social features, notification reminders. All engineered to maximise engagement. We think that's upside down.
Headquartered in London, we design and build tools that get you on track in a way that respects your attention.
We don't want you addicted to checking in. We want you making progress against your goals.
Endless customisation is a trap. We make the hard choices so you can start using the app instead of configuring it.
Five minutes a day beats an hour once a week. Our tools are built for the small, boring consistency that actually works.